Fisherman, writer, Internet marketing guru: George Williams is all of these things and a huge asset to Churchill Wild.
Once a farm kid who studied agriculture at the University of Manitoba, George is an award-winning writer who became fascinated with the new digital world in the late 1990s and began doing search engine optimization (SEO) for a Manitoba telephone company — essentially a strategy of increasing website traffic by getting top rankings in search engines such as Google. He branched out and did SEO consulting for online retailers and the Winnipeg Free Press, where he also wrote a regular column.
George, who loves to go fishing at North Knife Lake whenever he can, originally began doing SEO for the fishing lodge in 2005, then owned by Doug and Helen Webber. Four years later, he started consulting with Churchill Wild.
As the company’s internet marketing consultant, he helped Churchill Wild develop and implement a digital marketing strategy that’s positioned the company as an international brand. He employs a wide range of skills — Internet marketing, writing, blogging, social media, press releases, e-newsletters, Google AdWords, SEO and more — to provide online visitors with an experience that’s as rich as a real-life visit to the Churchill Wild lodges.
To help with the preparation of Churchill Wild — 25 Years of Adventure on the Hudson Bay Coast, George drew on his newspaper and magazine writing and interviewing skills to craft a history of the company and profile its founders, which only added to his appreciation of Doug and Helen, their daughter Jeanne and son-in-law Mike Reimer.
“They’re genuine people,” he says. “The kids have all learned from their parents, and those morals and values have filtered down through several generations and into the employees who work at the company. Combine that with a very special product and it’s a rare combination that all comes from the family. They really care about their customers, the wildlife and what they do.”